A law firm's website is the single biggest marketing channel it has, and it should be easily navigable and convey its brand. It should include pages devoted to each of the practice areas the firm offers, as well as specialized content on these topics. To attract more website visitors, consider hiring a web designer to create the website. It...

If you have a law firm website, you should take a few steps to enhance your marketing strategy. First, create a content style guide. Mailchimp's content style guide is a great resource for this. Next, identify the ideal formats for your content. One of the most popular forms of content marketing is blogging, which 59% of attorneys find enjoyable....

The Internet is a great place to market a law firm. However, many firms have trouble creating effective promotional videos. While you may want to create a high-quality scripted video that features an expert lawyer, simple lawyer-in-front-of-an-iPhone videos are perfectly acceptable. In addition to traditional print advertising, law firms can use...